Hosted by the North Capital Forum

Tourism is big business—and one of North America’s most powerful engines for economic growth. From leisure and luxury travel to wellness, sports, entertainment, and business travel, the movement of people creates new opportunities for investment, jobs, entrepreneurship, and regional competitiveness.

With the 2026 FIFA World Cup now behind us, North America has a unique opportunity to assess its real economic and tourism impact. What did the tournament generate for businesses, destinations, communities, and travelers—and, more importantly, what can be built on that momentum?

This panel will examine how Mexico, the United States, and Canada can turn tourism and major events into lasting economic value—unlocking new opportunities for businesses and communities while strengthening North America’s competitiveness and connectivity.