As North America prepares for major global events and adapts to the evolving expectations of travelers, this panel will explore how tourism can drive innovation, resilience, and regional collaboration.

Leaders from the public and private sectors across Mexico, the United States, and Canada will discuss how technology, cross-border cooperation, and public-private partnerships can foster smarter, more inclusive, and environmentally conscious tourism. The session will highlight strategies to enhance regional integration, create economic opportunities, and position North America as a leading destination for travelers worldwide.