North America is entering a mega-decade of sports that will connect fans, cultures, and economies on an unprecedented scale. With the 2026 FIFA World Cup, the 2028 Los Angeles Olympics, and a series of major league championships on the horizon, the region is set to become a global stage for both competition and collaboration.

This panel will explore how these events serve as powerful drivers of economic growth, sports diplomacy, and cultural exchange. Panelists will discuss how industries can position themselves to capture opportunities around infrastructure, tourism, media, and innovation, while also considering how major sporting events can foster long-term benefits in peacebuilding, community development, and cultural capital across the continent.