North America is entering a mega-decade of sports, with events like the 2026 FIFA World Cup, the 2028 Los Angeles Olympics, and multiple major league championships creating unprecedented opportunities to connect fans, cultures, and economies.

This panel will explore how sports can serve as a powerful economic driver for both the public and private sectors, while also promoting cultural exchange and peacebuilding across the continent. Panelists will discuss how different industries can align with financial and strategic opportunities arising from these events, and how major sporting moments can generate long-term economic growth, strengthen communities, and enhance the region’s global cultural capital.