Entertainment is rapidly transforming, and North America is emerging as a strategic powerhouse—especially with Mexico playing a key role. This panel will explore how the region is positioning itself as a prime destination for world-class concerts, major sporting events, cultural festivals, and premium audiovisual content production.

Industry leaders will share insights on what it takes to attract and deliver high-value global events and top-tier content, while discussing the unique opportunities for growth and innovation across the region. Join us to learn how North America is shaping its story as a vibrant entertainment hub with influence that resonates worldwide.